Loyal Patient™ Rewards is a
unique,
turnkey
patient
loyalty
solution
rewarding
patients for
the
behaviors
that benefit
their oral
health and
drive
profits to
your
practice,
without
burdening
you or your
staff. The
program is
designed to
help
dentists
fully
monetize the
value of
your current
patient
base.
Already used
successfully
by some of
the nation’s
largest
corporations
for millions
of their
customers,
the program
has been
completely
customized
for
dentistry
and your
unique
needs.
Loyal Patient™ Rewards is
the first
and only
program to
provide
practicing
dentists a
turnkey,
patent-pending technology-driven
system which
automatically
promotes,
tracks, and
delivers
valuable
earned
rewards for
patients.
Loyal Patient™ Rewards
compellingly
drives
desired
patient
behaviors,
including:
Increased
patient
recommendations
More kept
appointments
(Reduced
No-Shows)
Enhanced
patient
retention
Activation
of inactive
patients
More
elective
procedures
Better
Adherence To
Treatment
Plans
Better
oral health
for patients
(patients
who come in
for care
more often
enjoy better
oral health)
Great
Patient
“Buzz” (they
will tell
everyone
once they
see their
rewards)
Increased
bottom-line
profits for
participating
dental
practices
What kinds
of rewards
are
available
for my
patients?
Loyal Patient™ Rewards
features a
robust array
of 150,000
compelling
travel,
entertainment
and
merchandise rewards,
including
hotels,
airfares,
cruises,
gift cards
(Macy’s, LL
Bean, Banana
Republic,
Omaha
Steaks, Bennigans,
Papa Johns,
Legal
Seafood,
Bass Pro,
Brooks
Brothers,
Brookstone,
Gap,
Sunglass
Hut, Avis,
Budget, and
many more),
software,
DVDs,
jewelry,
consumer
electronics,
kitchen and
bath
products,
movie
tickets,
DVDs, and
restaurants.
These are
the rewards
that have
historically
motivated
consumers to
behave in
desired
ways. Your
patients
will now
have access
to these
rewards, for
engaging in
behaviors
that drive
better oral
health for
patients and
profits to
your
practice.
Are the
benefits
substantial
and the
savings
real?
Yes! When
patients use
their
Loyal Patient™ Rewards,
they will
save between
10% and 60%
off the
lowest
published
price on
150,000
brand name travel,
entertainment
and
merchandise rewards.
Do patients
have to
collect a
lot of
rewards
points and
wait a long
time to
redeem a
reward?
Absolutely
not! Unlike
traditional
loyalty
programs
that require
participants
to collect
and save
thousands of
points or
miles before
earning even
a modest,
low-level
reward,
Loyal Patient™ Rewards can
be redeemed
instantly,
as soon as
they are
earned!
Instant
rewards
usage is
immensely
popular and
dramatically
differentiates
Loyal Patient™ Rewards from
typical
loyalty
programs.
Loyal
patients
will build
your
practice and
your
profits.
They will
keep their
scheduled
appointments,
fill the
hygiene
chair, pay
promptly,
engage in
more
elective
procedures,
and
recommended
other good
patients
like
themselves.
A very
modest
investment
in your
loyalty
program can
dramatically
increase
your profits
and enhance
your
relationship
with your
patients to
the point
that they
become
advocates
for your
practice in
the
community.
How does the
program
improve my
patients’
oral health?
Coming in
more often
for
appropriate
care,
keeping
their
scheduled
hygiene
appointments,
completing
their
treatment
plan, and
practicing
good oral
hygiene will
improve oral
health.
Can I use
the program
to help me
acquire
email
addresses of
my patients?
Absolutely!
We encourage
you to use
our program
to fill in
the email
address gaps
in your
patient
database.
You can use
these newly
acquired
email
addresses to
reduce the
cost of
communicating
to your
patients
about
upcoming
appointments,
to announce
a new
service,
introduce a
new member
of your
team, etc.
It is
beneficial
to provide
us any email
addresses
you have, to
help us
communicate
the benefits
to your
patients.
When
patients
first
activate
their
accounts,
they are
asked to
enter their
email
address and
we make
those
addresses
available to
you.
Of course,
patients
with
internet
access will
benefit most
from the
rewards
program. As
of March
2006, both
Harris
Interactive
Media and
the Pew
Internet and
American
Life Project
reported
that almost
77% of
Americans
were online
at home and
fully half
of those had
high-speed
broadband
connections.
In general,
only the
poor and the
elderly (age
70+) do not
have
internet
access
today. In
the unlikely
event that a
patient has
no online
access, even
through
public
libraries,
they could
ask a
relative or
trusted
friend to
check their
account
balance or
help them
redeem their
rewards.
I already
give my
patients a
free gift
like a
dinner or
gift
certificate,
isn’t that
enough?
Most offices
tell us that
– because
their focus
is on their
clinical
practice and
not on
sending
patients
gifts –
their
gifting
tends to be
erratic and
occasional.
In addition,
gifts that
patients
will value
are
expensive
(generally a
minimum of
$25 and in
some cases
hundreds of
dollars),
and spending
money on
gifts comes
directly out
of your
profits.
Finally,
these gifts
make a
one-time
impression
and then the
impact can
begin to
fade.
Loyal Patient™ Rewards
provides you
a turnkey
system to
reward all
your
enrolled
patients
consistently,
without
distracting
you or your
staff from
delivering
your core
dental
services.
Each month
this gift
“keeps on
giving,”
delivering
more value,
building
your brand
with your
patient, and
strengthening
your
relationship.
And the cost
of rewarding
a patient
every month
with our
turnkey
program for
an entire
year is less
than you
will spend
on a single
gift for a
patient.
My staff and
I have
already been
trained to
ask patients
to recommend
friends and
colleagues,
isn’t that
enough?
Despite the
best of
training,
during a
busy office
day, asking
for
recommendations
can be
forgotten or
overlooked.
Our program
“does the
asking for
you,”
complementing
requests you
make in
office, and
ensuring
that the
request is
made, even
if you
forget or
just find it
difficult to
ask your
patients to
recommend
friends or
colleagues
to your
practice.
What do you
mean “The
program does
the asking
for me”?
Many
dentists are
uncomfortable
“pumping
their
patients”
for
recommendations,
elective
procedures,
or keeping
their
scheduled
appointments.
Loyal Patient™ Rewards
provides an
automated
turnkey
solution
that gently
and
professionally
“does the
asking for
you” by
communicating
with your
patients via
email every
month on
your behalf,
encouraging
these key
behaviors,
and
providing
rewards for
desired
patient
behaviors.
Each month,
patients
receive an
email
alerting
them that
they have
received an
additional
deposit,
announcing
their new
balance, and
encouraging
them to earn
more rewards
by
recommending
a friend or
other
activities.
You can if
you like,
but loyalty
experts will
tell you to
first reward
your best
patients.
Then offer
your program
to your
“marginal”
patients who
– with a
gentle but
motivating
nudge – may
become your
best
patients.
Once you
have
confirmed
that Loyal Patient™ Rewards is
working for
you and your
practice,
you may
decide to
enroll all
your
patients,
but that
isn’t
necessary or
appropriate
for all
offices –
and that
decision is
entirely
yours. We
provide
assistance
to help you
identify
best
patients for
initial
enrollment
to help you
get started.
Are there
any
limitations
on the
number of
patients per
household?
No, there is
no limit.
You simply
designate a
primary
household
member
(adult) and
we will send
an
announcement
kit to that
patient
household –
every member
of that
household
can use the
program and
earn rewards
under that
account.
We will
provide a
free
personal
account for
you and up
to 5 free
accounts for
your staff.
We encourage
you and your
staff to use
the program
to save
money. Plus,
using
Loyal Patient™ Rewards
yourself
will enable
you to
enthusiastically
and
knowledgeably
talk about
the program
with your
patients
during their
office visit(s).
Rewards
amounts for
each
behavior are
predetermined,
based on
input from
scores of
dentists we
interviewed.
When the
patient
checks out
of your
office, you
simply use
our Loyal Patient™ Rewards
online tool
to click on
the
patient’s
name and on
the
behavior(s)
the patient
engaged in.
Then,
rewards are
automatically
deposited in
the
patient’s
account, and
you can
print out a
“Congratulations”
rewards
certificate
to hand to
the patient.
Rewarding
patient
behaviors is
fast, easy,
and turnkey.
It takes
just seconds
at checkout.
We
do all the
tracking and
managing of
the
rewards; no
time or
effort by
your office
is
necessary.
In addition,
each patient
account
starts out
with $250 in
Loyal Patient™ Rewards, and
we deposit
$50 more
every month
in
additional
rewards to
each patient
account,
just to
thank your
patients for
their
loyalty,
again and
again.
What if my
patient can
find a
cheaper
price on a
product
elsewhere?
In every
benefit
category, we
audit
competitive
providers to
ensure our
prices after
rewards are
the lowest
available.
For example,
we compare
against
Wal-Mart,
Staples,
Office
Depot,
Blockbuster,
Overstock.com,
amazon.com,
and other
prominent
savings
leaders. For
hotel
bookings we
go even
further:
find a lower
rate than
our price
after
rewards
elsewhere
within 30
days, for
the same
property and
the same
date of
stay, and
we’ll match
the lower
rate and
return TWICE
the Loyal Patient™ Rewards you
would have
used to your
account.
What if a
patient has
a question
or issue
with a
purchase
while using
the program?
Our customer
service and
support
staff handle
all
questions
about the
rewards
program. We
provide a
toll-free
number and
email
support for
your
patients to
contact us
if they have
any
questions
about a
purchase, or
if they
forget their
password,
for example.
If you are
called by a
patient
asking about
the rewards
program,
simply give
them our
toll-free
number or
our customer
service
email
address and
we’ll make
sure they
are well
taken care
of.
What if a
patient
doesn’t want
to be in the
program?
While this
happens only
rarely, the
patient can
simply opt
out of the
program. To
meet your
minimum
number of
patient
households,
you can
replace this
patient
(household)
with a new
patient
household.
What is the
difference
between
internal
marketing
and external
marketing?
Loyal Patient™ Rewards is
an internal
marketing
program
designed to
generate
additional
revenue and
profits for
your
practice by
communicating
frequently
and
cost-effectively
to your
existing
patient base
and
rewarding
them for
healthy,
profitable
behaviors.
Internal
marketing
efforts
generate
more
activity and
spending by
current
patients,
and produce
high quality
patient
recommendations
(good
patients
tend to know
others like
themselves
and
recommend
other good
patients to
your
practice).
External
marketing is
generally
designed to
solicit new
patients and
often relies
on space ads
or other
forms of
paid media.
Historically,
new-patient
acquisition
marketing is
much more
expensive
than
internal
marketing.
It often
produces
less loyal,
less
valuable
patients.
For example,
external
marketing
ads
featuring
free
cleanings or
X-rays often
attract
bargain-seeking
patients who
will be more
likely to
leave your
practice for
the next
free offer.
In addition,
external
marketing
efforts that
provide
“freebies”
and
“bargains”
only for new
patients
tend to
upset your
current
patients.
Using
internal
marketing to
provide
rewards to
your best
patients, to
solicit
patient
recommendations
and to
promote
other
services is
a proven
concept to
help
profitably
grow your
practice. In
every
practice, a
sensible
combination
of
thoughtful
internal and
external
marketing is
probably
most
effective.
Why is a
usage-based
loyalty
program
better than
a
breakage-based
loyalty
program?
Loyal Patient™ Rewards is a
usage-based
program −
all parties
(dentist,
patients,
and benefit
providers)
want the
patient to
redeem their
rewards and
enjoy their
savings. In
a
breakage-based
program
(like most
other
loyalty
programs),
the program
provider
wants to
encourage
desired
behaviors,
but resists
paying the
cost to
deliver the
reward at
the time it
is redeemed.
The
best-known
example of a
breakage-based
program is
the
traditional
frequent
flyer
program,
which often
requires
25,000 to
50,000 miles
for a
ticket.
Although the
consumer has
done his or
her part
(earned
their
rewards),
when they
attempt to
redeem miles
for a
ticket, they
are
disappointed
to encounter
blackouts,
the need to
reserve
months in
advance, a
limited
number of
frequent
flier seats
available,
and few
flight
options.
In a
breakage
program,
just when
the airline
should be
delighting
their
passengers,
the cost of
providing a
free ticket
forces them
to put
obstacles in
the way of
redeeming.
As a
usage-based
program, we
are exactly
the opposite
of the
breakage
model.
Loyal Patient™ Rewards
benefits the
dentist,
patient, and
the benefit
provider –
we encourage
redemption
of rewards
and place
practically
no
restrictions
on their
use.
What is the
difference
between the
Loyal Patient™ Rewards
Loyalty
Solution and
an email
program for
contacting
patients?
An email
communications
program is
an
improvement
over just a
couple of
calls and
postcards
per year.
Simply
staying in
touch more
often
addresses
the “benign
neglect”
that most
patients
have come to
expect. But
Loyal Patient™ Rewards does
more, and
much more
effectively
– patients
are
contacted by
email every
month (not
just when
they are
scheduled
for an
appointment),
and rewarded
with very
valuable
savings on
the very
benefits
they really
want …
travel,
entertainment
and
merchandise.
Historically
we know that
rewards
drive
consumer
behavior,
and our
unique
program
allows you
to leverage
hundreds of
dollars in
rewards
sponsored by
our benefit
providers
for less
than 7 cents
per patient
household
per day!
Why can’t I
allow my
patients to
use Loyal Patient™ Rewards
against the
fees I
charge for
services and
procedures
in my
practice?
You work
hard and
provide a
valuable
service.
Discounting
your fees
tells your
patients
that you
actually
might be
charging
them more
than you
need to for
your
services. In
addition,
discounting
your fees is
“real money”
out of your
pocket. With
Loyal Patient™ Rewards, you
can leverage
thousands of
dollars in
rewards for
just a few
dollars per
month per
patient
household –
a much more
affordable
way to
provide real
value and to
provide the
entertainment,
travel, and
merchandise
benefits
that
patients
really want.
You can
measure the
success of
Loyal Patient™ Rewards in
your office:
•
First,
you will
have
online
access
to
reports
documenting
the
increased
number
of
recommended
patients,
elective
procedures,
reactivated
patients,
kept
hygiene
appointments
and
other
positive
and
profitable
behaviors
resulting
from the
program.
•
Second,
you will
see your
revenue
rise as
a result
of these
increased
behaviors.
•
Third,
you will
probably
find
that you
can
cover
the
costs of
your
entire
program
with
very
modest
results
–
generating
just one
rewardable
behavior
per
month in
most
practices
produces
enough
additional
revenue
to cover
the cost
of the
program
for 250
patient
households
for that
month.
•
Fourth,
word of
mouth
will
inform
you that
the
program
is
working
– your
patients
will
arrive
talking
about
how much
they
saved
dining
out,
vacationing,
going to
the
movies,
buying
jewelry,
software,
videos,
etc.
(and if
they are
telling
you,
they are
probably
telling
all
their
friends,
generating
more
patients
for your
practice).
What kind of
training and
support do I
get with the
Loyal Patient™ Rewards
Program?
We’ll assign
your office
a Client
Services
Representative
(CSR) to
help you and
your staff
fully
understand
the program
and
appreciate
its value.
Your CSR
will explain
the program
at the
outset,
provide you
and up to 5
staff
members a
free rewards
account of
your own,
call you
weekly to
make sure
all is going
well, and be
available by
phone or
email for
rapid
response to
your
questions.
We’ll also
help you
select the
patients you
choose to
enroll in
the program
and transmit
your patient
data safely
and securely
to us.
Absolutely
not! Again
and again,
dentists and
their staffs
told us
“Keep it
simple and
easy for my
office.”
After the
initial
program
set-up, it
will only
take a few
seconds to
click on our
site and
reward your
patient as
they check
out before
leaving your
office.
Plus, reward
deposits for
automatic
monthly
rewards,
recommendations,
birthdays,
and many
other
purposes are
processed
entirely by
us,
requiring no
effort or
time-commitment
by your
office.
Does my
staff have
to mail out
the
announcement
kits?
No, we
handle it
all for you.
Once you
provide your
patient
household
data, we
handle the
printing and
distribution
of the
announcement
kits to your
patients on
your behalf.
The Loyal Patient™ Rewards
program is
turnkey and
simple to
use.
Why do you
mail the
Announcement
Kit instead
of simply
emailing
them?
Our
personalized
direct mail
announcement
is a very
effective
way to cut
through the
clutter of
everyone’s
very busy
lives and
tell your
patient that
you have
something
special for
them. When
an office
has patient
email
addresses on
file, we
often
complement
the direct
mail kit
with an
emailed
announcement
as well.
While this
is more
costly for
us, we feel
a totally
customized
kit bearing
your
photograph
and practice
information
is an
important
investment
in the
success of
your program
and your
long-term
patient
relationships.
In addition,
by mailing a
physical
kit, it
enables us
to include a
personal
wallet card
for the
patient,
bearing your
practice
information
and the
patient’s
unique
rewards
account
number. This
card makes
it easy for
patients to
access their
rewards
account from
any
computer. It
also makes
it easy for
them to
recommend a
friend to
your office
because your
name and
contact
information
(your
“brand”)
appears on
this card.
We are fully
HIPAA-compliant.
We take very
seriously
the trust
you place in
us to
protect your
confidential
patient data
and your
patients’
privacy. We
utilize
secure
websites,
128-bit
encryption
technology
and all
appropriate
safeguards
to protect
your office
and patient
information.
Will you
sell my
patient list
to third
parties or
will you
sell
additional
products and
services to
my patients?
We are HIPAA
compliant
and will
never sell
your patient
list to an
unrelated
third party
or solicit
them for
additional
products and
services not
provided
under our
program.
Just
$2.00 per
patient
household
per month –
covering all
your
patients
residing at
the same
address. If
you would
like to
enroll more
patients in
the program,
we offer a
declining
price
schedule
based on
volume to
keep the
program
affordable
for both
large and
small
practices.
To properly
support your
office, we
require a
minimum
enrollment
of 250
patient
households.
This is less
than the
cost of most
Yellow Pages
ads, and
will almost
certainly
generate
better
quality
patients –
more
cost-effectively
– than
traditional
ads for new
patients.
Just one (1)
new rewardable
behavior per
month (one
recommended
patient,
one elective
procedure,
or one
reactivated
patient)
will likely
cover the
entire cost
of the
program for
250 patient
households
for an
entire
month.
Please
request a
Free Demo or
Contact Us
for more
information
and a price
quote for
your office.
Does it cost
me extra to
add rewards
to the
patient’s
account?
No, it
doesn’t cost
a penny more
to add
rewards to a
patient’s
account!
Your
affordable
monthly fee
for each
patient-household
allows you
to provide
unlimited
amounts of
rewards,
consistent
with driving
the desired
patient
behaviors
that will
help
maintain
your
patients’
good oral
health and
your
bottom-line
profits.
Do I have to
buy software
and pay for
software
upgrades?
No, there is
no software
to buy or
load.
Loyal Patient™ Rewards is a
service, not
a software
product. Our
service is
turnkey and
when we
improve it,
you have
automatic
access to
the latest
enhancements
without any
additional
costs or
effort.
There are
several
dentists in
my medical
building;
can I have
an exclusive
relationship?
Since the
Loyal Patient™ Rewards
program is
focused only
on internal
marketing
and
rewarding
your current
patient
base, it is
non-competitive,
even to
dentists in
your own
medical
building.
Actually,
many
dentists
refer their
colleagues
to us,
earning a
referral fee
and
providing
their
colleagues
with a
loyalty
program
proven to
tap the
latent
economic
potential of
their own
existing
patient
base. For
this reason,
there is no
need to
grant
exclusive
use to
individual
dentists in
a region or
market.
I know other
dentists
that would
like this
program…do
you provide
a referral
fee to
dentists?
We “practice
what we
preach!”
Since we
believe in
providing
rewards for
referrals,
we have
developed a
referral
program for
dentists to
recommend
the program
to their
colleagues.
You can
click on
Refer-a-Colleague
or
Contact
Us for the
details.
Do you speak
at Study
Groups,
Association
Meetings,
Conferences,
etc.?
Yes we do,
and we would
be pleased
to speak to
your group
or
organization
about
patient
loyalty and
about our
program.
Please call
us at
(703)442-0079
or
Click
Here to
contact us
about
scheduling a
speaking
appearance.
